Advisor – Into the C-Suite

Conversations from the 19th Hole with Dave Bisbee (Ep. 8)

By Into-the-C-Suite | September 21, 2023

Most business owners want to build their businesses and generate new clients. Many business owners also want to play golf. Why not combine the two and create a powerful business development approach with a very high ROI.

In this episode, Jim Cascino speaks with Dave Bisbee, General Manager and Director of Seven Canyons Sedona Golf Club, and explores the value of golf as a business development tool and how it can help executives and companies grow. They discuss the importance of golf for building existing relationships and networking new connections.

Dave discusses:

How he got into golf
Why business owners should consider encouraging client/prospect golf as a viable business tool
How smaller businesses can benefit from leveraging golf as a networking tool
The importance of strategic behavior on the golf course in building business relationships
And more

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Connect With Jim Cascino:

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Positioning Reveals Your True North in the Marketplace with Tim Manning (Ep. 2)

By Into-the-C-Suite | June 22, 2022

A key role of marketing is to showcase your product or service in the best possible light, turning prospects into customers. Successfully positioning your company and its brand is the path.

In this episode of Into the C-Suite, Jim Cascino speaks with Tim Manning, founder and CEO of GrowthShift, a marketing strategy firm. Tim shares how a powerful and articulate positioning strategy, well executed, has an enormous impact on a company’s success at scale.

Jim and Tim discuss:

Why the interplay between positioning and branding is so important and how they should be approached
The importance of checking in with your market regularly to be sure your positioning continues to align with the needs of your market
Why the pandemic has significantly destabilized conditions for marketers, and how companies have successfully pivoted in response
Facebook’s transition to Meta, and how the repositioning and rebranding allow more opportunity for the company
How to position your company to successfully compete with the biggest, best known competitors in your space
And more!

Connect With Jim Cascino:

Connect With Tim Manning:

About Our Guest:

B2B tech strategist with more than 25 years leading marketing for numerous tech start-ups, and passionate about helping middle market companies differentiate and grow. Tim launched GrowthShift in 2016 to become a leading B2B tech strategy consultancy specializing in positioning and messaging. GrowthShift helps companies translate their market opportunity in a way that resonates with customers, investors and markets.

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