Tag: Marketing
Positioning Reveals Your True North in the Marketplace with Tim Manning (Ep. 2)

Positioning Reveals Your True North in the Marketplace with Tim Manning (Ep. 2)

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A key role of marketing is to showcase your product or service in the best possible light, turning prospects into customers. Successfully positioning your company and its brand is the path.

In this episode of Into the C-Suite, Jim Cascino speaks with Tim Manning, founder and CEO of GrowthShift, a marketing strategy firm. Tim shares how a powerful and articulate positioning strategy, well executed, has an enormous impact on a company’s success at scale. 

Jim and Tim discuss: 

  • Why the interplay between positioning and branding is so important and how they should be approached 
  • The importance of checking in with your market regularly to be sure your positioning continues to align with the needs of your market
  • Why the pandemic has significantly destabilized conditions for marketers, and how companies have successfully pivoted in response
  • Facebook’s transition to Meta, and how the repositioning and rebranding allow more opportunity for the company 
  • How to position your company to successfully compete with the biggest, best known competitors in your space 
  • And more!

Connect With Jim Cascino:

Connect With Tim Manning:

About Our Guest:

B2B tech strategist with more than 25 years leading marketing for numerous tech start-ups, and passionate about helping middle market companies differentiate and grow. Tim launched GrowthShift in 2016 to become a leading B2B tech strategy consultancy specializing in positioning and messaging. GrowthShift helps companies translate their market opportunity in a way that resonates with customers, investors and markets.


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Guiding And Motivating CEOs And Their C-Suite Executives To Faster, Bigger, Better Outcomes (Ep. 1)

Guiding And Motivating CEOs And Their C-Suite Executives To Faster, Bigger, Better Outcomes (Ep. 1)

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“You can’t let the urgent crowd out the important.” Urgencies happen all day long and they’re a part of every business. So scheduling time to deal with them is good business. But, it’s the important issues, challenges and opportunities where transformative progress is made. Regularly blocking serious time to explore and resolve the really important issues is where breakthroughs happen. 

Welcome to Into the C-Suite, a podcast designed to help c-suite executives in start-ups, early stage and middle market companies accelerate prosperity, at scale. 

In this inaugural episode, Jim Cascino, Founder & CEO of C-Suite Advisors, shares why he started his boutique management consultancy. His “why?” is to work directly with growth minded CEOs and their direct reports, helping them grow, focus and become the kind of executive that can successfully navigate the path to bigger, better, more prosperous. 

In this episode, Jim discusses: 

  • Why his consultancy focuses on private companies in start-up, early stage and growth-committed middle market sectors. 
  • Why all of the consultancy’s Senior Advisors are currently both CEOs themselves and best-in-class specialists in one or more areas. 
  • Why company Advisors all begin engagements with a deep-dive assessment to assure we’re resolving root issues and opportunities, not surface ones. 
  • Why service leadership is so important and fundamental to successful recruiting, retention, delegation, and growth at scale. 
  • And more!

Connect With Jim Cascino:

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