Uncategorized – Into the C-Suite

Views and Perspectives on the Golf Ball Rollback Controversy with Keith Blakely and Dave Bisbee (Ep. 9)

By Into-the-C-Suite | February 12, 2024

Step onto the lush greens where golf and business connect, as your host Jim Cascino delves into the sizzling debate shaking up the golfing world – the recent and controversial golf ball rollback decree declared by the USGA and R&A.

Joining in for this insightful and entertaining discussion are two industry powerhouses. The first is Keith Blakely, the Founder and CEO of OnCore Golf, renowned for their perimeter-weighted metal core golf balls that offer the truest roll in the industry. Keith is also the Founder and CEO of OnCore Innovations, a business committed to new golf technologies that lead to game improvement and fun.

In addition, we have special guest Dave Bisbee, General Manager and Director of Golf at the prestigious Seven Canyons Sedona Golf Club. Dave is the co-host of the series ‘Conversations from The 19th Hole,’ a distinguished golf instructor and bestselling author focusing on the powerful intersection of golf and business building.

Get ready to unravel the implications of this shift in golf ball technology, directly from a manufacturer’s perspective and that of a world class teacher.

Jim, Keith and Dave discuss:

What’s the controversial golf ball rollback decree issued by the USGA and R&A?
Why are two of the governing bodies in golf committed to this retro move?
How will the rollback plan impact manufacturers and players – from recreational golfers and competitors to touring pros?
How will recreational players most successfully adapt, if these changes are made?
And more

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Understanding Employee Psychology to Accelerate Business Growth With Jackie Lord (Ep. 7)

By Into-the-C-Suite | June 28, 2023

You could hire the best of the best and still not achieve the growth rate you should.

Why is that?

Because the employees aren’t in the right positions for their mindset.

In this episode, Jim Cascino is joined by Jackie Lord, Executive Advisor at Culture Index and Founder and CEO of Elevate Consulting Group, in discussing the human psychology behind placing the right people in the right positions. Jackie shares examples of how she leveraged data to understand human behaviour and apply it to the workforce.

Jackie discusses:

How data can be applied to human behaviour and analyzed
The difference between autonomy and autonomous employees
Why employers need a balance between independent thinkers and rule followers within the workplace
How employee engagement and energy levels can predict an employee quitting
And more

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Connect With Jim Cascino:

About Our Guest:

Jackie Lord is a highly sought-after trusted advisor and Leadership Effectiveness Consultant with over 20 years of experience working with growth-focused businesses, from local Arizona start-ups to global organizations such as Amazon, Boeing, and JP Morgan Chase. She has a proven track record of infusing the human element back into the business and driving massive top and bottom-line growth through her unique methodology of “Aligning People with Profit.”

Jackie’s approach to Leadership Effectiveness and Employee Engagement is rooted in her belief in others. By guiding CEOs and high-performance visionaries to exponentially grow and streamline their operations using analytical data and behavioral knowledge. She uses Applied Psychometric Analytics based on 7 hard-wired work-related traits to implement consistent benchmarks for all positions, employees, and prospective job candidates. By applying data to humans, she aligns people with profit to get the right people in the right seats for radical scalability and growth.

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Concise Presentations Without Winging It With Kristy Siefkin (Ep.6)

By Into-the-C-Suite | December 1, 2022

Creating an engaging presentation can be harder than it seems. How can you avoid the major pitfalls of data dumps and cognitive dissonance?

In this episode, Jim Cascino speaks with Kristy Siefkin, Founder of Kristy Siefkin Communications, on public speaking and creating concise presentations that keep the audience engaged. Kristy shares tips to focus presentations, speak confidently and build the necessary skills for communicating effectively.

Kristy discusses:

Why she started her own coaching business
How to prepare for TV interviews
One of the biggest challenges in creating presentations and how to avoid the same pitfalls as others
Why clients look awkward when presenting and the cognitive repercussions of practicing in a mirror
And more

Connect With Kristy Siefkin:

Connect With Jim Cascino:

About Our Guest:

As a Professional Communications Coach, Kristy Siefkinhas trained over 700 professionals across multiple industries, including medical, legal, tech, finance, and non-profit. Organizations like HP, HomeSmart, Phoenix Children’s Hospital and Charles Schwab have entrusted Kristy with training their teams. Kristy has prepared leaders for national media appearances, high-stakes presentations, and virtual summits. She is a sought-after speaker and Master Of Ceremonies, taking the stage for organizations like Society for Human Resource Management, The Business Journals, Juvenile Diabetes Research Foundation, and Organization for Nonprofit Executives.

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Bridging Strategies to Drive Success for Clients, Employees, and Businesses with Nicole Bojic (Ep 5)

By Into-the-C-Suite | September 9, 2022

With a proactive and strategic approach, small, midsize, and startup companies can seize opportunities that will increase the sustainability of their business and drive success for clients, employees, and communities in the long-term.

Discover how in this episode, as Jim Cascino talks with Nicole Bojic, a C-Suite advisor, the founder of UmiMiu, and the owner of EXP Consulting. As an expert on business strategy and sustainability, Nicole shares the insight she’s learned as a business owner and through her work with businesses of all sizes as she guides them to sustainable growth and success on a comprehensive level.

Nicole discusses:

How she works with companies to cultivate sustainable business models and practices — and to create a better world
Ways developing a comprehensive and positive employee experience can extend to positive customer and community experiences
How business strategy and opportunities differ in enterprise companies and middle-market or early stage companies
The divinely dissatisfied intention of looking for a better route to smarter solutions
Words of advice for business owners looking to grow their business in a sustainable fashion
And more

Connect With Nicole Bojic:

Connect With Jim Cascino:

About Our Guest:

As a marketing engagement strategist and change catalyst, Nicole Bojic has a history of success building top-flight teams to launch and scale new product offerings that ignite growth in revenue and profitability.

After being promoted three times in fives years with InVision, she attained an executive strategy role. Her reputation as a creative, analytical problem-solver who created a proprietary playbook for digital engagement in events and experience marketing is well deserved.

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NewEnamel.com: The Modern Dentistry Service Disruptor with Keith Harband (Ep. 4)

By Into-the-C-Suite | August 17, 2022

Launching a business is never an easy task. When your goal is to change the model of an enormous industry, it takes a strong business acumen and a dedicated team that can sift through the noise from critics and focus on company goals.

In this episode, Jim Cascino is joined by Keith Harband, founder of NewEnamel.com, a dental care business that provides consumers with prescription-strength dental care at home. It is an innovative approach, based upon proven scientific research, and is a working model in how to potentially disrupt the industry. Keith shares his years of experience in business, drawing on the many lessons he learned at hospitality school (and beyond) when creating his company. He reveals how he started NewEnamel, what makes NewEnamel different from the traditional dental industry and the impact of naysayers on startups.

Keith discusses:

How NewEnamel differs from traditional dentistry
The advantage of the chair-side assessment that is the cornerstone for NewEnamel’s technological application of the dental process
How the NewEnamel business model is customized to each patient’s risk level for tooth decay
The impact of naysayers on startups
How his past experience in the hospitality industry impacted NewEnamel
And more

Connect With Keith Harband:

Connect With Jim Cascino:

About Our Guest:

Keith has enjoyed a successful business and marketing career spanning over 30 years. He has worked at some of the best known and respected companies in the US including The Walt Disney Company, The Discovery Channel and Gymboree. His passion to help others has been the impetus to bring the power of the NewEnamel system to clients everywhere. Keith earned a BS from Cornell University and an MBA from Columbia University.

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Face Your Capital Crisis Head On with Jim Burke (Ep. 3)

By Into-the-C-Suite | July 20, 2022

As you’re building a business, candor, honesty and over-communication with your financial team is never a bad idea—because what happens if the money stops flowing and you find yourself with a lack of capital? You’ll be at the mercy of your financial partners.

But what options do you have if you find yourself in a severe financial crisis, with inadequate capital in order to meet your growth forecast?

In this episode, Jim Cascino speaks with Jim Burke, founder and CEO of Burke Capital, and senior advisor at C-Suite Advisors. Jim Burke discusses how he works with CEOs and executives to address capital crises that can arise when businesses find themselves in a severe financial crisis. He discusses his expertise in capital structuring, how he performs turnarounds with companies, and shares the ways he addresses the fundamental issues within that critical point of a company’s financial situation.

Jim and Jim discuss:

The role Jim Burke plays in helping companies recover from a severe financial crisis
Capital structuring and cash management as a fundamental component of a successful business
Jim Burke’s sources of traditional and non-traditional capital
How he performs a turnaround with a company and the amount of time the process takes
When Jim Burke and his team may be appointed as interim CEO or CFO
And more!

Connect With Jim Burke:

Connect With Jim Cascino:

About Our Guest:

As founder of Burke Capital, Jim is a proven executive leader, having served as CEO and board member for numerous public and private companies. His innovative “Out-of-Court” turnaround practice has now become an industry standard. As a strategic problem-solver, Jim brings clarity and wisdom to many difficult situations.

Notable successes include CEO and board member for LTD Ceramics and Strasbaugh, in the semiconductor equipment industry; board member for NetsWork and Telpro Technologies, in the data communications space; CRO of both SBMC, a precision metal fabricator; and Arix Computer a mainframe computer manufacturer. Burke has advised and restructured dozens more distressed companies over his distinguished career.

Additionally with a background as a senior credit officer for Wells Fargo and Union Banks, he has raised hundreds of millions of dollars for startups, growth companies, restructures, and acquisitions. He holds a BA in Economics from the University of Virginia. He actively participates in the Turnaround Management Association, Bay Area Bankruptcy Forum, and he serves on the managing board of the San Jose Attorney, Bankers & CPA Association.

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Positioning Reveals Your True North in the Marketplace with Tim Manning (Ep. 2)

By Into-the-C-Suite | June 22, 2022

A key role of marketing is to showcase your product or service in the best possible light, turning prospects into customers. Successfully positioning your company and its brand is the path.

In this episode of Into the C-Suite, Jim Cascino speaks with Tim Manning, founder and CEO of GrowthShift, a marketing strategy firm. Tim shares how a powerful and articulate positioning strategy, well executed, has an enormous impact on a company’s success at scale.

Jim and Tim discuss:

Why the interplay between positioning and branding is so important and how they should be approached
The importance of checking in with your market regularly to be sure your positioning continues to align with the needs of your market
Why the pandemic has significantly destabilized conditions for marketers, and how companies have successfully pivoted in response
Facebook’s transition to Meta, and how the repositioning and rebranding allow more opportunity for the company
How to position your company to successfully compete with the biggest, best known competitors in your space
And more!

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Connect With Tim Manning:

About Our Guest:

B2B tech strategist with more than 25 years leading marketing for numerous tech start-ups, and passionate about helping middle market companies differentiate and grow. Tim launched GrowthShift in 2016 to become a leading B2B tech strategy consultancy specializing in positioning and messaging. GrowthShift helps companies translate their market opportunity in a way that resonates with customers, investors and markets.

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Guiding And Motivating CEOs And Their C-Suite Executives To Faster, Bigger, Better Outcomes (Ep. 1)

By Into-the-C-Suite | June 22, 2022

“You can’t let the urgent crowd out the important.” Urgencies happen all day long and they’re a part of every business. So scheduling time to deal with them is good business. But, it’s the important issues, challenges and opportunities where transformative progress is made. Regularly blocking serious time to explore and resolve the really important issues is where breakthroughs happen.

Welcome to Into the C-Suite, a podcast designed to help c-suite executives in start-ups, early stage and middle market companies accelerate prosperity, at scale.

In this inaugural episode, Jim Cascino, Founder & CEO of C-Suite Advisors, shares why he started his boutique management consultancy. His “why?” is to work directly with growth minded CEOs and their direct reports, helping them grow, focus and become the kind of executive that can successfully navigate the path to bigger, better, more prosperous.

In this episode, Jim discusses:

Why his consultancy focuses on private companies in start-up, early stage and growth-committed middle market sectors.
Why all of the consultancy’s Senior Advisors are currently both CEOs themselves and best-in-class specialists in one or more areas.
Why company Advisors all begin engagements with a deep-dive assessment to assure we’re resolving root issues and opportunities, not surface ones.
Why service leadership is so important and fundamental to successful recruiting, retention, delegation, and growth at scale.
And more!

Connect With Jim Cascino:

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